"It's Hotter in Hell"

A few weeks ago, Joy and I were driving around and saw this church sign. I was instantly appalled, annoyed, embarrassed. I have to wonder what goes through the mind of the person deciding on posting something like this in front of their church. They probably think they're so clever, as witty as they come. I'm a Christian who believes in hell, and I find this sign terribly disturbing. It makes me want to make my own sign that says "I'm sorry" and stand in front of this sign. I have a hard time imagining Jesus going to the woman at the well saying, "Yeah, you want some water do you? You're not gonna get that in hell you know!" Perhaps what's the best (worst?) about this picture is the wonderful "Visitors Welcome!" right below the message. I don't think I'd feel welcome walking into this church, and can only imagine how someone curious about Christ might feel.